Sellora
Branding and Web Design
Sellora is a SaaS platform that empowers businesses with real-time analytics, actionable insights, and streamlined workflows. My task was to design a website and establish a cohesive visual identity that effectively communicates Sellora’s value, resonates with its target audience, and drives sign-ups through a seamless user experience.
Client
Sellora
Services
Visual Design UI & UX Design
Industries
SAAS, Analytics
Date
2024
Visual Identity and Branding
To establish a strong visual identity for Sellora, we focused on creating a brand that exudes professionalism, trust, and innovation:
Logo Design: A modern and minimalistic logo that represents data flow and connectivity.
Color Palette: A palette of blues and greens to convey trust, reliability, and growth, with vibrant accents for CTAs.
Typography: A clean, sans-serif typeface for readability and modernity.
Imagery: Custom illustrations and data-driven visuals to reinforce Sellora’s focus on actionable insights.
This cohesive branding was integrated across the website and marketing materials.
User-Centered Research
We conducted interviews with potential users and analyzed competitors to understand the landscape. Key findings included:
Small business owners valued simplicity and clear explanations of features.
Enterprise users sought robust analytics and scalability information.
Trust in data security and the platform’s reliability were critical for all user segments.
Key Design Features
Clear Value Proposition: A prominent Hero section that highlights Sellora’s core benefits—real-time analytics, actionable insights, and workflow optimization.
Engaging Visuals: Interactive data visualizations and modern illustrations to demonstrate the platform’s capabilities.
Customer Stories: A dedicated section featuring testimonials and case studies to build trust and credibility.
Streamlined Navigation: Easy access to key sections like Features, Pricing, and a Free Trial CTA.
The redesigned website and branding increased sign-up conversions by 40%, boosted average session duration by 50%, and received positive user feedback for its clarity and professional design. Sellora’s website and visual identity now serve as powerful tools to attract, inform, and convert potential customers.