Neighborly/Mr. Rooter
Website Design
Mr. Rooter, part of the Neighborly family of brands, needed a scalable way to expand its online presence across multiple regions while preserving a seamless, trustworthy brand experience. I was tasked with designing a system of templated pages that could adapt to eight different service regions. These pages needed to feel personalized to users’ locations while still aligning with Mr. Rooter’s established brand identity.
Client
Neighborly/Mr. Rooter
Services
UX/UI Design Website Development
Industries
Home Services
Date
2025
The Challenge
Regional Relevance: Each page had to reflect local services, testimonials, and offers without breaking design consistency.
Marketing Flexibility: Coupons and promotions needed to be easily swapped through the CMS by non-technical staff.
Automation and Personalization: Content had to adjust dynamically to user location, ensuring relevance at scale.
User Experience: The end-to-end journey including browsing services, reading reviews, and requesting an estimate needed to be frictionless across desktop and mobile.
The Solution
Templated Page Design: Created modular layouts adaptable to different services and regions.
Zapier Integration: Automated location detection to serve region-specific content and testimonials.
CMS Coupon Flexibility: Designed interchangeable coupon modules so offers could be updated without developer input.
Conversion Optimization: Streamlined “Request an Estimate” forms and strategically placed CTAs for high-intent actions.
Brand Consistency: Maintained Neighborly and Mr. Rooter’s visual identity including color, typography, and imagery while ensuring each page felt locally relevant.
This project delivered a scalable design system that balanced consistency with personalization. By combining automation, dynamic content, and modular design, I empowered marketing teams to launch and manage regional pages efficiently. Users now encounter localized services, relevant offers, and seamless estimate requests within a trustworthy, branded experience. The result is a flexible digital foundation that supports both business growth and user satisfaction.