Lonestar Streaming
Branding + Website Design
Lonestar Streaming is a live production company based in Austin, Texas, specializing in sports, conferences, concerts, and custom event streaming. They offer full-service video solutions—from pre-production to live broadcast and post-production—with distribution across Twitch, YouTube, Zoom, and custom webpages.
Client
Lonestar Streaming
Services
Brand Devlopment UX/UI Design
Industries
Media Production/Live Streaming
Date
2025
Visual Identity
Logo Design
I crafted a logo that blends:
Texas pride (outline of the state + star over Austin)
Streaming signal iconography for clarity of service
A bold, tech-inspired typeface for modern appeal
Color Palette:
Primary Orange evokes energy and action, complemented by dark charcoal for contrast and legibility.
Typography:
A clean, geometric sans-serif typeface ensures accessibility and contemporary feel across platforms.
Brand System
Icon Set: Custom-designed to support future UI components
Style Guide: Defined spacing, grid systems, button styles, and color use for web and print
UX Design – Web Platform & Website
Information Architecture & Flows
The platform needed to serve two primary user types:
Prospective clients browsing services and past work
Existing clients accessing live streams or receiving custom delivery pages
Wireframes & Prototyping
Using Figma, I created low- and mid-fidelity wireframes to validate layout decisions and responsive behavior. Prototypes were shared early and often for stakeholder feedback.
UI Design
Design principles:
Modular layout system for future scalability
Prominent imagery to highlight past events and production capabilities
Minimalist aesthetic that keeps attention on content and CTAs
Development
Built with Framer
I developed the live site in Framer, which allowed for:
Precise translation of design to code
Smooth animations and microinteractions
Fast-loading, responsive pages
Easy updates via Framer’s CMS and visual editor
Client Delivery Pages
Custom password-protected pages were created for clients to access their live or recorded content. These pages were branded and mobile-optimized to ensure a polished experience.
The redesign of Lonestar Streaming’s brand and web platform had an immediate and measurable impact. The new visual identity elevated the company’s credibility, with multiple new clients referencing the professional branding in early conversations. Within the first month of launch, the new website tripled the number of contact form submissions and demo requests, driven by streamlined navigation and clearer service messaging. The custom-built delivery pages significantly reduced onboarding time, cutting client setup and support efforts in half. By leveraging Framer, we created a scalable, modular system that allows the team to easily expand content and services as the business grows. Overall, the project not only improved the company’s digital presence but positioned them for long-term growth and operational efficiency.